What is takes a lickin and keeps on ticking?

"Takes a lickin' and keeps on ticking" is an expression used to describe the durability and resilience of a product, person, or entity that can withstand significant abuse or challenges and continue to function effectively. The phrase originated from an advertising campaign for Timex watches in the 1950s. The campaign showed Timex watches being subjected to various extreme tests, such as being dropped from heights or placed in washing machines, and still continuing to keep accurate time. The slogan quickly became popular and entered the common lexicon as a way to describe something that is tough and enduring. Today, the phrase is used in various contexts beyond watches, including to describe people's resilience in the face of adversity or a product's ability to withstand heavy use.